my Changelog
Digital marketing is a catch phrase that pretty much includes anything online that has to do with marketing. Whether your interested in search engine optimization, search engine advertising, email campaigns and relationship building, social media, analytics, content and/or the websites we publish them on, all fit into this category.
improve search engine rankings, increase website traffic, and optimize for targeted keywords.
increase website traffic with pay per click advertising and optimize for targeted keywords.
sending email messages to prospects that have shown interest to convince and convert them into customers. Continuing the relationship afterwards by nurturing the customer via email in order to make new offers in a timely manner.
the process of increasing website traffic and recognition with a focused and targeted marketing effort on socail media websites.
The analyses of information collected from our various digital campaigns.
No, not an another article about link building, yet it still emphasizes that distribution is a key factor for success.
“the reality of value creation online is where you can apply the power of software to do something unexpected and valuable” (rivaling the traditional distribution channels)
I had just read Mitch Joels’s post, A Living Organism, when I stepped out to fetch some breakfast from the nearby bakery. I was still contemplating Mitch Joels’s idea that social media is like a living organism. Not that I can find fault with the concept, but I always thought of it more like the sea…
At times the waves are big, and the water is rough, and other times there are no waves and the water is calm and serene. Depending on whether the tide is low or high, you might even need to be careful of dangers below in shallow waters.
A living organism yes, but not one, a multitude of organisms of many different varieties that affect each other and therefore the whole. Each brand, and each customer or prospect being a separate interacting entity. Each entity having multiple limbs, the various social media profiles they prefer to use as outposts on the internet. The whole being the media channel called social media. I have to agree, it is a good analogy…
Yet, come time to fetch breakfast today, both the tide and wind had changed. No wind whatsoever and a low tide…
I got to thinking about the analogy again. The sea being the social media channel, and the living organisms within, the individual participants.
What would the external forces like the wind and gravity be then? Maybe we could consider them to be the laws that nations enforce to try and regulate our marketing efforts.
Thanks goes to Mitch Joel for the food for thought… Now back to breakfast!
In my previous post I wrote about scheduling the stillness Chris Brogan
wrote about. The truth is that sometimes it just happens, so you need to be
ready to take that pause…
Fortunately most of us carry phones that are capable of taking pictures and jotting down some notes, if not connect directly to you blog.
This is the Ilıca Beach where we were walking this morning with Alex, the younger of our two boys.
