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New E-Book – Brands in Networks – iCrossing
If a native digital strategy is to emerge, as opposed
to imported values, models and thinking from the age of channel media, we need to embrace the complexity. -
Kate @ Stickywood: Planning your brand entertainment experiment
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Talent imitates, genius steals: Spreadable Media
Viral is dead; long live the spread.
Let’s all agree to stop using the word viral. It’s an unhelpful metaphor that is confusing us. Viral is a thing that happens, not a thing that is. There is no such thing as “a viral.” The metaphor suggests something is self-propagating, when what we actually mean is that lots of people are choosing to spread it around, for their own reasons. Focusing on what those reasons are is going to be a lot more helpful. http://twitter.com/faris -
Kate @ Stickywood: When is an ad just an ad?
faris said…
awesome. that nails it. IT CAN”T BE ABOUT YOU.
if it is – it’s an ad. -
Digital Marketing: The Golden Rules of the Web – Advertising Age – DigitalNext
Nuggets of wisdom for digital marketing…
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Talent imitates, genius steals: The Natural Selection of Interesting
Posted from Diigo. The rest of my favorite links are here.
