Re: A Living Organism

I had just read Mitch Joels’s post, A Living Organism, when I stepped out to fetch some breakfast from the nearby bakery.  I was still contemplating Mitch Joels’s idea that social media is like a living organism. Not that I can find fault with the concept, but I always thought of it more like the sea…

Change is the only constant...
No two waves are alike

At times the waves are big, and the water is rough, and other times there are no waves and the water is calm and serene. Depending on whether the tide is low or high, you might even need to be careful of dangers below in shallow waters.

A living organism yes, but not one, a multitude of organisms of many different varieties that affect each other and therefore the whole. Each brand, and each customer or prospect being a separate interacting entity. Each entity having multiple limbs, the various social media profiles they prefer to use as outposts on the internet. The whole being the media channel called social media. I have to agree, it is a good analogy…

Yet, come time to fetch breakfast today, both the tide and wind had changed. No wind whatsoever and a low tide…

No wind and a low tide...
No wind and a low tide...

I got to thinking about the analogy again. The sea being the social media channel, and the living organisms within, the individual participants.

What would the external forces like the wind and gravity be then? Maybe we could consider them to be the laws that nations enforce to try and regulate our marketing efforts.

Thanks goes to Mitch Joel for the food for thought… Now back to breakfast!