Although I’m not very big on reading about the Law of Attraction, yesterday I haphazardly clicked on a link from my Twitter stream, proving that catchy titles are a very important factor in getting people to click-through to your site… I thought a post about the correlation between social media and the law of attraction could be an interesting topic.
Whether your goal is to extend your personal or your business’ reach, social media is one way to achieve the results your are looking for, on this point I agree with the author of the post, but… When it comes to good content attracting the audience you are trying to reach, hmm, maybe, but not exactly. Yes, you will be attracting an audience…
I believe you can be producing good content, but attracting the wrong audience. I agree that good content that helps others with gain you karma points, which in turn will translate into more followers, but depending on the lingo you are using in your social media efforts (or seo campaigns for that matter), you might be helping the wrong set of people.
The actual keywords that you target, or at least should be aiming to use in your content, will speak to certain audiences, and alienate others. So, even if your content is great, you won’t be speaking to the right audience unless you are speaking their lingo. An easy example from my own life would be my talking about and creating content around the phrase “polystyrene foam packaging” or “polystyrene food packaging”. Not many people will know what I’m talking about, and much less will be interested. If I choose to use “disposable plates” or “foam trays” though, or even “paper plates” (the kind we all buy from the supermarkets), we all know what I’m talking about. In my expeience, with the first set of phrases, the only people I might attract are people looking for the machines or the raw materials to produce the disposable trays, and the second set of phrases are what is used in the retail market. If I wanted to speak to the B2B market for the above mentioned products, I would go ahead and call them “meat trays” and “poultry trays“, so the meat packers and the poultry packers of the world would know what I’m talking about.
You might want to read the following post, “Gaining a Competive Edge By Optimising for Colloquialisms“, to gain more insight. In the post the author talks about talk about marketing internationally from a search engine optimization standpoint, but uses the example of American English and British English. Thanks to the different idioms and phrases, they become two very distinct languages, yet they are both English. This of course, is a very obivious difference in the two markets languages. While using social media or search engine optimization, knowing you target markets lingo will give you a better chance of attracting the audience that you were wishing for in the first place.
Then again, Rand Fishkin states that good content is not enough to attract an audience. In his post, “Great Content Equals Great Rankings, Right? Wrong.” he documents a conversation he had with Chris Dixon regarding one of Chris’ posts. As you can read for yourself below, he believes that good marketing and networking skills are what is needed to get the necessary links which provides the distribution to gain your coveted audience.
Read the article you link to btw and am in complete agreement.
I hope you can forgive me for giving into the temptation and using this opportunity to throw some self serving links in there, nonetheless I do not believe they take away from the point I was trying to make. I would love to hear your opinion and/or cases where knowing the special lingo of your market has gained you a competitive advantage in the comments…
Social Media and the Law of Attraction
I had the distinct honor and pleasure of presenting on Social Media and the Law of Attraction at The Bob Proctor Matrixx event this past weekend. What a first class operation this is that attracts top level businesses from all over the world to get together for 6 days to learn and strategize on how to grow personally and professionally.
If you are familiar with The Secret, than you are familiar with Bob Proctor and The Law of Attraction. It is interesting how social media and the law of attraction are so similar. Afterall, social media is all about attracting like minded individuals and businesses to build your network. I think the misconception is that social media is more about personal interests than business interests. This is where the law of attraction kicks in. If you think social media is all about personal interests, than you will most likely treat it this way and your social media efforts will yield results that are more personal…based on your interests. However, if you want to leverage social media to grow your business, than this is excatly what will result.
It all comes back to one simple principle; the content you publish will attract the audience you are trying to reach. If you want to talk about what you ate and where you are, there are people online that not only care about this, but will also want to connect with you. Isn’t that cool? Well, since social media is our business, we are more about business tactics and strategies for promoting businesses online and it does go back to your content…good content for the good of the people (offer solutions to questions and problems without being too pitchy about your business). However, the law of attraction does kick in again, in that, you will attract more business the better your content is for helping out others. Be a giver and the fruits of your efforts will come back tenfold.