Links of the Day 03/22/2009

• New E-Book – Brands in Networks – iCrossing

  If a native digital strategy is to emerge, as opposed
  to imported values, models and thinking from the age of channel media, we need to embrace the complexity.

  tags: digital marketing, digital strategy

• Kate @ Stickywood: Planning your brand entertainment experiment

  tags: spreadable campaign

• Campaign Brief

  tags: ad, campaign

• Talent imitates, genius steals: Spreadable Media

  Viral is dead; long live the spread.
  Let’s all agree to stop using the word viral. It’s an unhelpful metaphor that is confusing us. Viral is a thing that happens, not a thing that is. There is no such thing as “a viral.” The metaphor suggests something is self-propagating, when what we actually mean is that lots of people are choosing to spread it around, for their own reasons. Focusing on what those reasons are is going to be a lot more helpful. http://twitter.com/faris

  tags: spreadable campaign, viral campaign

• Kate @ Stickywood: When is an ad just an ad?

  faris said…
  awesome. that nails it. IT CAN”T BE ABOUT YOU.
  if it is – it’s an ad.

  tags: ad, branded content

• Digital Marketing: The Golden Rules of the Web – Advertising Age – DigitalNext

  Nuggets of wisdom for digital marketing…

  tags: digital marketing, behavior guide

• Talent imitates, genius steals: The Natural Selection of Interesting

  tags: attention, attention getting, interest value

Posted from Diigo. The rest of my favorite links are here.